Palmz is a modern pickleball brand designed for a new generation of players who value both performance and style. This project introduces a fresh visual identity that merges sport and lifestyle with minimal design, bold typography, and a coastal-inspired energy. From branding to packaging, Palmz sets a new tone for how the game is played—and how it looks.
Brand Identity
Sitemap
Wireframes
Desktop + Mobile Design
Playful
Fresh
Adobe Photoshop
Adobe Illustrator
Figma
Jitter
Spring 2025
As part of the research phase, I created two user personas to better understand the needs and habits of Palmz’s audience. These personas helped shape the design direction by highlighting key motivations, shopping priorities, and online behaviors—ensuring the brand connects with both casual and style-conscious pickleball players.
