Palmz is a modern pickleball brand built for a new generation of players who value both performance and style. Inspired by the timeless aesthetic of vintage tennis culture, it reinterprets that look through a contemporary lens.
With a strong focus on UX/UI design, this project explores how the brand lives digitally, creating an experience that is intuitive and easy to navigate for all ages, while remaining visually striking and engaging. From identity to interface, Palmz redefines how pickleball looks, feels, and functions.
Brand Identity
Sitemap
Wireframes
Desktop + Mobile Design
Playful
Fresh
Adobe Photoshop
Adobe Illustrator
Figma
Jitter
Spring 2025
As part of the research phase, I created two user personas to better understand the needs and habits of Palmz’s audience. These personas helped shape the design direction by highlighting key motivations, shopping priorities, and online behaviors, ensuring the brand connects with both casual and style-conscious pickleball players.
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