Pragmatica is a coffee tools brand that values clarity, purpose, and design integrity. Influenced by Swedish minimalism and Bauhaus thinking, it reduces visual noise and focuses on what’s essential—creating tools that support a focused and thoughtful brewing experience.
The packaging system leans into a calm, neutral palette and precise typography to communicate quality without overstating it. Scaled sizing, structured layouts, and subtle color coding keep the visual language clean and modern—designed to resonate with people who care about both craft and design.
Packaging Design
Branding
Logo
Minimalist
Timeless
Clean
Adobe Photoshop
Adobe Lightroom
Adobe Illustrator
Spring 2025
As I researched other coffee tool brands, I looked closely at how they present themselves through product photography, packaging, and overall design. A lot of them felt either overly commercial—think stock-like photos of stainless steel gear on bright white backgrounds and designs that felt more mass-produced than personal. That contrast helped me carve out space for something quieter and more intentional—Pragmatica—a brand rooted in simplicity, clarity, and a calm visual presence.
The label for Pragmatica wraps around the box in a continuous, minimal layout that mirrors the brand’s calm and deliberate tone. A circular cut-out on the front offers a small window into the box—inviting a moment of pause and curiosity. The label balances product information with visual breathing room, reinforcing Pragmatica’s commitment to clarity and intentional design.
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