GLITZ

A nail polish designed for the bold and timeless

OVERVIEW

Glitz is a nostalgic nail polish brand inspired by the vibrant spirit of the '70s through the early 2000's. Featuring a custom playful typeface and a warm, retro color palette, Glitz channels a bold, beauty-forward era, where details are fun, fearless, and full of personality.

Rooted in self-expression and individuality, Glitz celebrates the joy of getting ready, experimenting with color, and embracing beauty as a playful ritual. Inspired by late-night sleepovers, glossy magazines, and getting ready with friends, Glitz transforms small beauty moments into something expressive, nostalgic, and unforgettable.

deliverables

Custom Type Logo
Packaging Design

personality

Feminine
Modern
Bold

tools

Adobe Photoshop
Adobe Lightroom
Adobe Illustrator
Figma

completed

Spring 2025

PROCESS
Glitz is designed for teenagers to adults who enjoy self-expression and nostalgic beauty culture. Many beauty brands overlook teenage audiences, leaving limited spaces for younger users to connect with beauty in a fun and expressive way. Glitz addresses this gap by creating a playful and colorful identity inspired by the bold styles of the 1970s through the early 2000s, making the brand feel approachable, creative, and inclusive for younger audiences.

More design stories...

MOODBOARD